For this project, I had to consider mainly the legibility and suitability of the fonts used. Personally, I do not like fonts to be too scripted or calligraphic as I find it makes the viewer less likely to spend their time looking at the work if it is too much effort just to read what it says. I decided in the end to use simple fonts that appear to be typed or printed in order to get around this problem.
I was also conflicted as to whether to hand draw the illustrations I made or whether to process them on a computer. I tried hand drawing them, but some thought that they seemed messy. I didn't intend for them to look perfect because I wanted to convey the meticulousness of of drawing out computer fonts. However I decided to move on from this idea and computer process them instead. As I was becoming pushed for time, using a computer was also more suitable for creating images faster.
Making the letters which I needed to stand out also proved a challenge as changing the colour of the text seemed too much of an obvious change to the lettering, where as just making the letters bold and making them larger sometimes seemed to not be a big enough change for some viewers and they simply viewed the sentence as it was intended to be read. Even with this problem, I decided to use this way of making letters stand out so that the viewer may spend more time looking at the work, trying to figure out its meaning, rather than seeing it straight away and moving on.
My work is intended to be viewed as a series, simply in a gallery setting. However this style could also be transferred to other contexts such as on billboards, magazines or flashes in videos for advertising purposes.
